NudgeLocal is a marketing blog powered by Mighty Joe Ventures - a multi-national technology and marketing firm operating in the US and UK. Predominantly the company is in the business of providing various growth tools and solutions designed specifically for businesses operating in the local space.
NudgeLocal covers various marketing strategies, business practices, and a little bit of technology, if deployed appropriately, can attract more eyeballs to those online and offline assets aimed at promoting your business. This will eventually get your prospective customers to happily:-
- buy from you,
- buy more from you and
- buy more often from you.
We've interacted with scores of entrepreneurs, from all walks of life, across different cultures and all industry sizes. While most business owners are good at delivering their good or services (aka fulfilment), a large number of them are struggling to get new business and/or keep existing customers. In other words, they've got great businesses and most of them offer exceptional value but with all the competition that exists, they have a major problem differentiating themselves from the rest of their marketplace.
There's an old saying which goes like this - "If you want to know why Jane Doe buys what Jane Doe buys, you've got to see the world through Jane Doe's eyes". What we are trying to achieve with this blog is to simply help you, the entrepreneur, to 'see the world through Jane Doe's eyes' because perception can make a huge difference. The right perception might get you to reconsider the way you conduct business and also get you to think about your current approach towards customers. This can take you to unprecedented heights in your business, have a meaningful impact on people around you & the community as a whole and leave a great legacy.
We like to lead with value and with that in mind we've put together a presentation titled, 'Everything you've ever learned about generating leads and growing your business is wrong! Everything you've ever heard, everything you've ever tried and everything you've ever done, it's all wrong!' It's quite a mouth full and at the same time sounds like an outrageous claim, we agree, but this 73-minute presentation is going to knock your socks off. Halfway into the presentation, you will agree that the title justifies the content. We should warn you though, that there is nothing fancy to look at - you're going to see just a basic slideshow and we wanted it that way. There is nothing to purchase here, just pure value so please keep your wallet away while watching!
>> Click here to watch the outrageous presentation <<
We follow a simple but counter-intuitive philosophy in our business and that is - 'the-key-to-selling-is-not-selling-but-the-real-key-to-selling-is-providing'. We encourage you - our readers - to ponder on this philosophy and try to implement in your business (to whatever extent possible, depending on your particular industry or business model) and watch the snowball effect it can have on your customer-base and eventually your bottom line. We're fans of the great Zig Ziglar who once said, "You can get everything you want in life if you will just help enough other people get what they want."
If you've received value from this blog and would like to discuss any topics in detail or if you want to simply stop-by and say "Hello!", reach out to us at 'firstname.lastname@example.org'. We're a bunch of very attractive, highly talented and down-to-earth souls out here :) !!
[a.k.a 'Mighty Joe']
Chief Blogger at NudgeLocal and CEO of Mighty Joe Ventures